Everyone wants their video to go viral on YouTube, but is it really possible? According to Margaret Gould Stewart of YouTube, people need to, first of all, understand what types of videos go viral.
If you are not sure what a viral video is, or what viral means, first take a look at this video – real life viral marketing.
As she explains, most viral videos happen by accident. There is, however, another category of content that could go viral. People producing this type of content create it on a regular basis in order to build a sustained audience.
When it comes to actually creating viral content, Stewart says, “It really is about great content. It’s really difficult to make content that is not interesting or exciting go viral.”
Another factor in creating viral content is knowing your audience. Content producers need to understand who their audience is and build sustainable relationships with them. In addition, Stewart points out the importance of attaching metadata to the content.
Just as SEO is important for Google, it is also important for the second largest search engine, YouTube. Ideally, the best content is at the top, but you can help it by making titles clear and direct and putting in the right tags. If you do this, searchers will be able to find your content easily when they search for it. See Optimising Videos For Search Results for more information.
Lastly, content producers need to make sure they are enabling the embedding capability on their video. Stewart says that as a video starts to go viral, the largest amount of traffic comes from other sources in the first 48 hours.
In the end, all viral videos do not receive one million viewers. For businesses especially, a video can be viral as long as it reaches its target audience. Source – WebProNews
A Look At Videos Designed To Go Viral
Firstly, you may be asking yourself, “why go to such lenghts?” Well the benefits of producing a video that goes viral within your target market are simply amazing for building brand/product awareness, brand/product loyalty and links for increasing search engine rankings. One video that did just this was the, “Will It Belnd” series by Blendtec. The original video that put them in the light was the “Will It Blend – iPhone” video, of course this video was released almost as soon as the first iPhone hit the shelves, see below.
And of course their most recent Apple slaying video is, “Will It Blend – iPad”.
Warning – This video contains excessive violence
What are your thoughts on producing a viral video?
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{ 5 comments… read them below or add one }
Thanks for taking the time to post and discuss this. It is extremely helpful information for anyone looking at using YouTube to market a business or product.
Great post and thanks for putting the information together.
I’ve been into blogging for quite some time and this is definitely a great post, keep up the informative posts!
Good luck on your blog, and feel free to comment and subscribe to my blog as well!
- Dino Vedo
Great post.
Keep up the Terrific work.
Awesome post.
Keep up the Terrific work.
Only 2 more days until the iPad gets released in Australia ( not that Im counting )
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