Conventional search marketing is a many-to-many approach: Many searchers asking questions, and many marketers providing answers. However with Twitter now receiving 18 billion searches queries per month, the concept is shifting.
This new, so-called “real-time” search is one-to-one. One person asks a question that anyone can see and answer within seconds. With Twitter, nothing like traditional search, you know precisely who is asking and who is answering. This creates a gigantic opening for marketers.
According to Search Engine Land’s Danny Sullivan, marketers need to go further than just brand monitoring on Twitter. He points to new tools like Replyz which make it easy for marketers to find relevant questions that Twitter users are asking. Sullivan’s guidance boils down to Marketing 101: Listen to what your audience needs, present first-class answers and observe your reputation soar…in real-time of course!
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