Google has recently redesigned their search results page, basiclly Google have moved some of their optional search options, such as, Google News, Images, Blogs etc to be on the left side of a results page puting these options right in your face. This layout is very similar to that used by Yahoo and Bing and has worked extremely well for them.
When we added features to their left-hand navigation bar, engagement increased. We’ve been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar…and have seen engagement and click-throughs for those features double over the past seven months. source – WebProNews
You would think if this is successful for Yahoo, the possibilities for the search giant Google are endless. Below is the video released by Google describing the change.
How Does The New Layout Impact You?
At the end of the day, ranking in all of Google’s different search engines, Google Images, Video, New, Blogs etc has become even more important for getting traffic from Google. If you are already being listed in these other search engines with Google you should expect traffic to increase as a result of Google’s new layout. Keep in mind that Google has been testing this for a significant amount of time. If you think Yahoo was seeing increased engagement, imagine what Google will attract.
Watch for Google to add more options to the left-panel at any given time. Though they have already experimented a great deal with this layout, more tweaking as time goes on should be expected.
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