Are you considering using YouTube to market your brand, business or products to consumers? Watch the video or read the breakdown of the Youtube user demographics in Australia, I think you will be surprised at the results.
Large and diverse
- Includes all the family
- 14-17 year olds only make up 7% of Australian YouTube users,
- 18-29 = 32%
- 30-39 = 20%
- 40-49 = 18%
- 50-59 = 13%
- 60+ = 10%
- Are workers, students, stay-at-home mums and retirees
- 57% are working,
- 19% are stay at home
- 15% are studying
- Encompasses all life stages
- 55% are married
- 35% are single
- 9% are divorced
- Are not just techies and nerds
- 61% of YouTube users are not tech-savvy
We’re active and engaged
- 86% of the community say YouTube is their favorite place to watch videos and 63% agree YouTube is one of their favorite websites
- 79% stay longer than they intended (on average 1 hour and 09 mins per week).
- 62% visit at least once a week
- 47% share videos when they find a video which they love
- 86% spend time on YouTube for entertainment
- 2 out of 3 people do more than just watch videos in YouTube
- 20% uploaded video
We watch a broad range of content:
- 51% music videos
- 31% movie trailers
- 27% user-generated content
- 26% TV shows
- 25% TV ads
- 22% news clips
- 18% sports news/highlights
source: YouTube Australia Blog
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{ 3 comments… read them below or add one }
Nice! I really appreciate it.
Hi Orlistat
Thanks for taking the time to read Youtube Demographics blog post.
Cheers
Brad Davis
Love your blog and the info, thanks for sharing it with everyone!
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