If Kevin “07” Rudd and Tony “Budgie Smuggler” Abbott are looking to woo working mothers, then research reveals they should be spending more time targeting them online!
Birth.com.au and Kidspot.com.au has released some research that shows mothers media consumption has changed since becoming a mother. The majority of mothers had increased their internet usage and have reduced their consumption of magazines and newspapers.
According to the research, 82% of mums and mums-to-be seek opinions online to help them make a purchasing decision, while 75% research products online more than once a month.
(Mum’s) penchant for online is triggered by a persistent hunger for information and advice during pregnancy that shows her the merit of the medium in a whole new way. She quickly learns the value of specialist editors plus online forums full of mums that have done it all before. Her fondness grows, her dependence deepens and the trust she puts in websites exceeds any other option – online or offline,” Kidspot CEO Katie May.
So Kevin and Tony, if your want to woo mothers for their votes, please save the tax payers of Australia some money and appeal to them online!
Image source – Heraldsun.com.au
Article source – Marketingmag.com.au
Related posts:
