Many people think that in the social network world that Myspace is like flogging a dead a horse! As I don’t condone cruelty to animals or social networks, dead or alive, I still believe Myspace is an opportunity for marketing niche businesses.
With the current announcement that Google is staying friends with Myspace (Marketingmag.com.au) and therefore will see Myspace continue to be part of Google Display Network and DoubleClick Ad Exchange, the future for niche businesses and marketers to use Myspace as a valuable traffic source is worth exploring.
Why I Think Myspace Is Worth Considering
Myspace still has a super large user base, specifically in the music industry. However, when the user shift to Facebook happened, marketers jumped ship and followed. This has opened a window of opportunity as there is now a considerably lower level of competition, therefore, a much cheaper pay per view or cost per click rate is available!
Are you thinking,
my business does not sell anything that peope in the music industry would want or need!
Lets think down the line of the marketing food chain a little.
Consider the following questions:
- What consumers like music? Young punks haha sorry, I just like that saying! The correct answer would be, music fans that are in the “younger” demographic ranges.
- What social networking sites do these consumer use online to get the latest news? Myspace & Facebook
- Where has a low competition? Myspace
- Do consumers of my products and services live in the metro areas? If yes, they are more likely to have a Myspace account over rural Australians.
- Do consumers of my product and services fit the “younger” demographic ranges?
Without going into a much deeper breakdown of Myspace users and your target market, I am sure you get the idea that Myspace still could be a marketing channel that could be worth exploring for your business.
If you would like to explore Myspace, you will need to use the Google Adwords platform and it just so happens we are da bomb at Google Adwords management, drop us an email via the contact form to get started.