Google Marketing has gone mobile to a new level, the official Google Mobile Blog is now reporting that Adwords advertisers can now target their text and image ads to Mobile users with iPhones, T-Mobile G1 or other mobile devices that supports full HTML internet browsers.
The mobile ads can be redirected to a desktop landing page so you don’t need to create individual mobile landing pages or special ads in mobile formats. However these options are still available.
The new ads platform will have many of the same benefits as the standard mobile ads, such as the delivery of mobile specific calls to actions and reaching mobile users that are searching with their phones more than ever.
Are you targeting mobile users? If your products and services that are aimed at professionals you really should be considering adding mobile pay per click marketing to your Google Adowrd campaigns.
Below is a short video about the new Google marketing mobile platform by Google’s own Product Marketing Manager, Alexandra Kenin.