Quality Score, it is one of those topics that we are asked about constently and is one of those areas of Google Adwords that non-seasoned professionals struggle to improve.
So why do you need to improve you Adwords Quality Score? It’s simple, improving your quality score will save you money in the long term by allowing you to lower your set cost-per-click!
Why does Google have a quality score system? Essentially Google Quality Score is a way for Google to reward advertisers for writing awesome ads and providing relevant information to consumer search queries! But it does not stop there, there are more factors that Google takes into consideration when calculating your quality score. Unfortunately Google will not reveal all the factors that they take into consideration as the advertisers “in the know” would get an unfair advantage but below are some steps you can take to improve your quality score!
4 Improvements To Your Ad You Need To Make
- Keyword phrase in text, preferably in the headline and the body of the ad if possible
- Address the consumer/searcher in first person
- Connect with the consumer/searcher with features and benefits on an emotional level
- Include a call to action to entice the consumer/searcher to click on your ad
5 Webpage Improvments You Can Make To Improve Your Quality Score
- Include the keyword phrases from your Adwords keyword list in the text of your landing page. NB: In an image will not help you at all!
- Use the keyword phrases in page headings, eg, H1, H2 etc
- Page titles should also inlude your keyword phrases
- Page descriptions (meta descriptions) should also include your keyword phrases
- Content is still king, 1 page or even 10 page websites just don’t cut it these days! Add a blog to your site and add extra deepth to your website with relevant content. More on adding content and improving your quality score – 3 Strategis To Stop Google Robbing You
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Those 5 webpage improvements are SEO factors, what will they do for your Google or Yahoo Quality Score?