How scary is it that Christmas is only just around the corner! For those of you who already have all your shopping done, I’m happy for you!
So what could you possibly do right now to drive more sales for your business? Please read on my young grasshopper!
In Australia, Facebook is the second most popular website visited, only just behind Google.com.au. In the US, Facebook is in the lead as of March 2010 as the most visited website (Source: Hitwise US).
As the second most visited site in Australia, Facebook received 1 in 5 of all page views in the country. Facebook mobile is the 6th most visited site and the average time we spend on the social networking site is approximately 28 minutes and 58 seconds. (Source: Hitwise Australia. For the month of September, 2010).
That figure is simply amazing and as they say in the marketing world:
“You need to find what pond the fish are in and go fishing there.”
So it is obvious to see that the Facebook pond has a very large number of fish and with Christmas just around the corner, it is the perfect time for Facebookers to gravitate towards online and physical store retailers.
What Fish Should You Target In The Facebook Pond For Christmas?
Well, that of course depends on the products and services that you provide. But keeping with the Christmas theme and the fact that toys are a big part of Christmas, let’s look at an example campaign for toy retailers.
Basic questions to ask for targeting:
- Gender - Males or females? The correct answer is….Females! It is no secret that when it comes to Christmas, the ladies are more likely to get the Christmas shopping done.
- Age Group - According to our good friends at Hitwise, 25 to 34 was the most popular age group to shop online at Toys R’ Us in the US. This would be pretty close to the money in Australia as well. To further check what age groups you could target, make a list of websites that sell the same or similar products to you and go to www.quantcast.com. Place the website address in the search box at the top and they will give you a demographic breakdown to analyse…. it’s pretty sweet!
- Location - Country and city/town is as far as geo-targeting goes for Facebook in Australia. However, you can also include cities within a radius of the selected city.
Physical Store Retailers
If you are physical retail outlet, eg; located on the Gold Coast, this is when you would select Australia, Gold Coast and cities within 16km to keep your exposure local.
This would give you an estimated local target of 4,560 people. Not a bad starting point to help boost your sales for Christmas.
National Online Retailers
Without refining using the city geo-locator, your campaign may be over exposed. Refining of your market is highly recommended. For example, in the “Education & work” section, selecting “University Graduate” would most likely give an audience with a high disposable income. Your estimated target market is now 471,660 people.
If you are a toy retailer you may find it advisable to select “Married” in the Relationship section of “Advanced demographics”. Your estimated target market is now 674,720.
As you can see from the above examples, local and national retailers are able to use Facebook Advertising to target their desired market.
If you want to chat further about launching a Facebook campaign for your business, drop us an email via the contact page.
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