Twitter Killed The Link Bait Star

by Brad on May 12, 2010

I admit it that was a pretty bad play on the famous Video Killed The Radio Star by the British group – The Buggles. :)

The real question should be:

Is Twitter Killing Link Bait?


There’s an interesting phenomenon going on involving Twitter and linking. A couple of years ago, when someone would see an interesting piece of content, they would link to it. Today, when this happens, people tweet it. So, what does this mean for link bait?

In this interview Mike McDonald from WebProNews chats with one of the worlds SEO super heros, Rand Fishkin of SEOmoz. Fishkin goes on to say:

…essentially, Twitter is cannibalizing the Web’s link graph, and it’s doing so in a disproportionate manner for more social media forward industries.



Although Fishkin does not believe the link graph is disappearing completely, he says it’s growing faster in the social Web than it is in the blogosphere. Google is also picking up on this trend and is paying attention to tweets. According to Fishkin, people can calculate Page Rank with the Twitter graph in the same way people do on the Web. He thinks Google is working with this concept now and expects to see more from them in this area.

While on the topic of Google, Mike McDonald asks Fishkin about Google Buzz. From a strategic standpoint, Fishkin believes Google wants to let people know that the social Web and social media are important to them. In addition, Google realizes the amount of sharing and connection that happens through email and wants to leverage it.

There are, however, many issues that have been raised over Google Buzz, as WPN previously reported. While the lasting power of Buzz is still to be determined, Fishkin says SEOs are waiting to where it goes before they fully embrace it.

Source – WebProNews


Related posts:

  1. What Is Twitter Good For?
  2. Twitter Off Facebook
  3. Facebook & Twitter Links – Does Google Give Them Love?
  4. Yahoo! & Twitter Morphing As One
  5. Twitter Tools

{ 5 comments… read them below or add one }

Paul @ College Loan May 13, 2010 at 8:01 pm

haha i like your play on the Buggles. Interesting thought on Twitter and link bait by Rand.

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Unelosssle May 16, 2010 at 4:14 am

Nice post…Thank you for sharing some good things!!

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Ihuang May 16, 2010 at 10:44 pm

A good article Thank you!

Reply

Faith Samuels May 29, 2010 at 6:17 pm

If only more people would hear about this..

Reply

Pausleal June 6, 2010 at 6:28 pm

Keep up the good work, I like your writing.

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