Photo Credit: Townsville Bulletin
Back in the day, Yellow Pages for most small businesses and tradies was the only advertising you needed to do to keep your phone ringing and staff busy.
Unfortunately, today the landscape has changed and Yellow Pages is dead to just about every industry on the planet. With the exception of telemarketers using them to find your number so they can harass you or your receptionist using them to increase the height of their computer monitor.
Dynamic Business recently reported:
…tradesmen are moving their advertising spend online, with new research showing consumers increasingly switching to the internet to locate local tradesmen, rather than the Yellow Pages.
In October alone in Australia there were 368,000 searches on Google for builders, 90,500 searches for electricians and 60,500 searches for plumbers. (source – Dynamic Business)
Currently we are working with a Gold Coast Electrician – Dan The Sparky Man.
When we first started working with them, their website was ranked outside the top 100 (<10 pages) for every search term that had a financial value to their business. After 6 months, not only are they ranking on page 1 of Google.com.au for their most searched for terms, they are in the top few positions.
This improvement has lead to an increase in new business and we have been informed that 80% of their new business is now being generated via online marketing.
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