Tools For Optimising ROI On Social Media Campaigns

Below are some tools that Tony Adam of MySpace shared at SMX for optimising ROI from social media campaigns:

• For PR: HARO (help a reporter out), PitchEngine
• For customer and user insight: RapLeaf, Flowtown
• For Twitter management: Soxialize, Hootsuite, Seesmic Desktop
• For reputation management: KnowEm, Social Mention, ScoutLabs
• For social media analytics: BackType, SWIX (in Beta)
• For forum monitoring: Big boards, Omgili, Board Tracker

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Tagged as: Social Media, Social Media Marketing, Tools