Your Man Reminder app has been created for a very serious problem, with the use of some fantastic digital marketing.

For example; they have leveraged YouTube and other video networks to promote the app with the hope that the video will “go viral”. At the time of writing this post, the video has had over 940,000 views in approximately 20 days – that is pretty impressive.

Here is the video, Warning: Partial nudity and 6 packs.

The Your Man Reminder app itself also ticks all the boxes that we listed here – 5 App Marketing Tips For Your Brand & Business. The app gives a fun side to a very serious problem by attractive guys reminding and encouraging women to do self-checks or go and get a checkup. Additionally, the app also gives you reminders for doctor’s appointments and important facts about breast cancer.

Breast Cancer was the most common cancer among Australian women, accounting for 27% of all cancer diagnoses and was also a leading cause of cancer-related death in 2007 (Source: Australian Government – Cancer Australia). Early diagnosis is critical to reduce the death rate and using digital technology can play a major role.

Resources

• Your Man Reminder – App Store
• Breast Cancer Statistics – Australian Government
• John St. – The Digital Agency in Toronto that is behind the campaign