Is This The Social Media War Room Of The Future?

War room and social media, what the hell are we talking about here?

The answer is simple, Gatorade. The company known for creating splashy ads with the world’s best athletes has created what has been described by Mashable as a war room for monitoring the brand in real-time across social media.

The Gatorade brand is being used as a testing ground for the PepsiCo owned sports drink and how it approaches marketing with the use of social media.

The Goal of the project according to Gatorade’s Sr. Marketing Director, Consumer & Shopper Engagement Carla Hassan is to:

take the largest sports brand in the world and turn it into largest participatory brand in the world.

If the strategy is successful for the Gatorade brand, the approach will be applied to other businesses and brands with the PepsiCo according to Bonin Bough, Director of Global Social Media.

Have PepsiCo set the new standard for major International brands in social media monitoring and engagement? Yes!

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2. Social Media Marketing- Are You Ready To Engage?
3. Email Marketing & Social Media?
4. When Social Media, PR & Internet Marketing Collide
5. How To Approach Social Media In 2010

Tagged as: Gatorade, PepsiCo, SMM, Social Media Marketing