There will several Google Analytics Training Seminars held in Sydney and Melbourne over the next two months, I suggest if you can make it, do it! Sets are limited so register quickly!
If you are undecided, here is a quote from a past attendee:
Whilst I’ve been using GA for years and have also run AdWords campaigns I was becoming increasingly frustrated that there was newer functionality which I didn’t have either the knowledge, skill or confidence to leverage in full. Above all, I’ve left the course hugely inspired, with a range of ideas which I’m keen to implement ASAP. This course has given many of the agencies we’ve dealt with a ‘run for their money’ and provided me with the confidence to not only demand, but do a lot more!
Sumi Triggs Olsen, eMarketing Executive, CPA Australia
Google Analytics – Introduction and User Training
Melbourne, Australia: Thursday, 25 February 2010
or
Sydney, Australia: Thursday, 11 March 2010
This introduction provides a complete overview of Google Analytics and available reports. Learn to identify the best reports for your role and make decisions that deliver results. Topics include:
- Introduction to Web Analytics
- Google Analytics Interface Features
- Sharing and Customizing Reports
- Understanding Visitors, Traffic Sources, Content and Goals
- And Much, Much More…
Google Analytics – Advanced Technical Implementation
Melbourne, Australia: Friday, 26 February 2010
or
Sydney, Australia: Friday, 12 March 2010
The advanced day will show you how to use the full range of advanced features and reports within Google Analytics. Learn how to get the most out of Google Analytics with tips, tricks and technical setup options.
Day 2 topics include:
- Best Practices for Setup and Configuration
- Using and Creating Filters
- Setting and Configuring Goals and Funnels
- E-commerce, Site Search, Event Tracking, Custom Reports and Advanced Segments
- And Much, Much More…
Google Website Optimizer – Landing Page Testing
Melbourne, Australia: Monday, 1 March 2010
or
Sydney, Australia: Monday, 15 March 2010
Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. See how you can continually increase your conversion rates with testing by setting up and running A/B and multivariate tests.
Topics Include:
- Introduction to Landing Page Testing
- Best Practices for Increasing Conversions
- How to Run an Experiment
- Understanding the Data and Running Follow-up Experiments
- And Much, Much More…
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