Facebook can be a tremendous source of traffic for your website and can produce foot traffic if you have a physical store. There’s a good chance that most of the people you know are on it, the ones who aren’t will be eventually. The social network is consuming more and more of people’s time, a major contributor to this is mobile devices, it is always accessible. If you don’t have a Facebook Page (Profile or Fan Page), you may be missing out on not only traffic to your website, but a chance to engage with customers and ultimately help your brand’s reputation.
Before you go and set up your Facebook page, remember you can not just set up the page and sprinkle some magic dust to have it deliver a massive increase in sales. It will take time, energy, you will have to promote it and engage in the community!
Some techniques you can use to promote your Facebook marketing campaign:
- Prominent link on your site
- Facebook Fan Box
- Author Bio section on articles/Blog
- Email newsletters
- Other social media profiles
- Google Profile (which is getting more attention now as a result of Google Buzz)
- Business Card
- Signage
- Email Signatures
- Advertisements
Does your Facebook page needs to be a little more exciting? A few handy tips:
- Participate
- Ask questions
- Host events on your page
- Highlight contributions from others
- Go beyond just text
- Integrate your other online presences
- Take it easy with apps, boxes, etc.
- Run offline events, if you can
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{ 5 comments… read them below or add one }
Good information for business owners and how they can use Facebook to further their online marketing.
Just wanted to say I loved the information you had here will deff help me out. Thanks!
awesome article thx!
Wicked post on Facebook marketing for business.
awesome work thanks