Email marketing is one of the oldest forms of marketing and is still very effective. Social media marketing is a relatively new form of marketing and can also be very effective.
What happens when you combine old school Email Marketing and the new kid on the block, Social Media?
You just created a new super hero!
When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing.
Here are three primary ways that people use to implement social into their email marketing efforts. They are:
- Sharing with your network
- Leveraging as a medium to incentivize current customer base
- Business model: acquiring customers through referrals
Approximately 86 percent of email subscribers share their email via email when they are asked to evangelize on the behalf of a company. Other social sharing methods include Facebook, Twitter, and blogging.
Of that 86 percent that share via email, 19 percent of the receivers convert. That said, it seems safe to say that social media and email marketing work pretty well together.
Article Source – WebProNews
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I just like the style you took with this subject. It is not every day that you simply find something so to the point and enlightening.
Great post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable nuggets from you. Keep it Up! Sincerely, The Social Media Trainer
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