While taking a look through my Ebay account yesterday, Saturday 22nd November, I noticed the below banner ad (surrounded by the red box).
Now I am hoping that this ad is not a stuff up and this is their approach.
Stuff Up or Curiosity Advertising Technique
NO your eyes are not playing with you and NO I didn’t distort the image!
So why would you take this approach when you are paying $20 per thousand impressions (CPM)?
The advertiser must be assuming that their product is something that is not worth communicating a clear and concise message to use the curiosity technique of attraction, well I guess it did get our attention.
But how qualified is your traffic going to be, what is the point of getting traffic on the emotion of pure curiosity.
I would like to know if anyone has used this technique and what did it accomplish?
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{ 3 comments… read them below or add one }
I noticed this eBay ad as well and was a little shocked. It did catch my eye but I was not interested in what they were advertising. I agree that with you that they must think their product would not be of interest to viewers if they need to use this marketing angle.
I want to know what their stick rate would have been from this campaign, surly it would not have been high.
I would say that the click through rate of this campaign would have been pretty high combined with a super high bounce rate.
If you are to try a ad campaign like this I think it would be advisable not to try it on a site like ebay. In saying that, I mean a site that does not have some type of unexplainable gravitational pull that has the ability to take you away from any site, and before you know it you have spent the last 3 hours on ebay.