Blogger is a free blog publishing tool from Google. It has been around since the dawn of time (ten years) and is still rocking it!
The Blogger team has tried to give it some advantages/updates, though the amount of control blogs offer users. The recent introduction of the Blogger Template Designer is a good example of this. This really empowers the users to express themselves not only through their words, but through how they present themselves in their blog, as well. Something the old Blogger design choices lacked!
To that end, the new template designer allows users to separate attributes so that they can choose designs, layouts, background images, and colors independently of each other. Yet at the same time, there are user-friendly shortcuts, like the option to shift all colors at once.
As for the future of Blogger, more advances are on the way according to Siobhan Quinn, the product manager for Blogger @ Google. These include upgrades related to presentation and monetization opportunities will also play a key role.