5 Reasons To Blog

I was sitting at my laptop over the weekend brainstorming ideas for our blog when I got a call from a friend of mine to see what I was doing, you know, just one of those general time wasting calls that friends make!

When I told him that I was brainstorming ideas for my blog on a perfect sunny Gold Coast Saturday afternoon he thought I had lost it! I was called a few names, told that they are a waste of time, that they are for teenagers or for people that love to complain about the world; it quickly came to me that I need to blog about why every business should be maintaining a blog.

So here it is…. 5 Reasons To Blog!

1 – Blogs ROCK for search engine optimisation purposes. You can use them to build links into your main site, search engine spyders crawl your blog and follow your links into your site so you get crawled more often. They are great for you site’s stats as you can use them to generate traffic via social bookmarking (and build more backlinks), if your content is interesting people will spend longer on your site so the search engines think you have valuable information and this will help improve search rankings.

2 – You can control your brand reputation through your blog so don’t be afraid to approve negative comments. It is better to have the negative comments about your business in your blog over anywhere on the net that you might not find out about until it has damaged your business. Often you can use the negative comments and turn it into a positive situation with a well planned and structured response.

3 – Share the love! Add social share icons into your blogs so your clients, employees and potential customers can share your information, services and products with the world!

4 – Blogging for business is a brilliant opportunity for your employees to take an active role in promoting the company. Blogging should be done with a passion so don’t get burnt out. Share the task with a range of your employees so they can deliver a fresh perspective and have time to be creative and capture their point! Don’t forget to include photos, they are worth a thousand words, or if you are super high tech use video for that little extra!

5 – Remember that people buy your products and services, so give them a window into your operations so they get a feel for your style and post a picture of yourself and staff so they can put a face to your services and products. This can help increase your chances of getting that next deal or closing the one already on the table.

If you need inspiration to find what you can blog about, you need to see this list here.

I wish I could go more than 5 reasons, the rest will have to wait for another time.

And now my friend has a blog, we spent Saturday afternoon setting it up for him.

Hope you enjoyed and go and start a blog.

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Tagged as: Blogging, Search Engine Optimisation