MailerMailer has released the top 10 words from their bi-annual email marketing metrics report that will help you get your email campaigns opened!
The top 10 words to improve your campaign’s open rate are:
- news
- party
- newsletter
- free
- night
- sale
- com
- update
- holiday
- week
Number 4 on the list, “free”, is something that you may want to avoid. Email spam filters identify the term “free” in email headlines or the body of an email and can label the email as spam. This will deliver your email straight to your contact’s spam/junk folder and therefore they may never open or read your email.
The easy solution – avoid the term “free” to increase delivery rates and therefore open rates of your email marketing campaign’s.
For more details you can read further findings from the report here at WebProNews
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