The Error

When starting up the AdWords Editor you are faced with the following error message.

AdWords Editor Checking Error
An error occurred while checking for AdWords Editor updates. You might be seeing this error because your network uses an HTTP proxy and you haven’t updated your proxy settings. To check or set an HTTP proxy in AdWords Editor, select Tools > Settings (Windows) or AdWords Editor > Preferences (Mac). If you change your settings, you should restart AdWords Editor. Do you wish to keep checking for updates during this session?

Pick ‘Yes’ or ‘No’, it doesn’t matter so you think it is all good!
You then try and download an account, enter your password and BAM, another error.

AdWords Editor Error
Your request cannot be completed at this time. Please try again later.
[7] couldn’t connect to host.

WTF is this you think to yourself!

The Fix – On This Occasion!

On this occasion the problem was with the firewall setting in AVG Antivirus. The firewall profile in AVG was set to “Small Home or Office Network”, changing this to “Directly connected to the internet” and you are back rocking out with AdWords Editor!

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You may think the name sounds familiar and if you have needed an electrician on the Gold Coast you would be right. Dan The Sparky Man has been a leading electrical contracting business on the Gold Coast for over 12 years and also a client of ours so it is fantastic to have both the brands on board.

The post Dan The Solar Man – Gold Coast Solar Experts appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

When Auto King needed better performing AdWords results to capture more of their target market, they were refereed to us to make it happen. Within weeks we took their campaigns from being slightly misguided to hyper targeted to their specific markets and main locations with the correct tracking that would give us valuable data in the future to refine and scale. For Auto King this has resulted in:

• lower cost per click (CPC)
• higher click through rate (CTR)
• higher amounts of target traffic
• being able to measure return on investment from AdWords

If your business needs help with AdWords marketing, get in touch.

The post Auto King – Gold Coast & Brisbane Mobile Mechanics appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

But anyway, our last email today was from the Google Gods passing on the awesome news that we are now a Google AdWords Certified Partner! Whoop Whoop!

We even got a nice new logo to put on our website, that’s it over there on the right, pretty isn’t it! →

If you need assistence marketing your business using Google AdWords, I hope we can help so please drop us an email.

If you don’t know “power ups” are, educate yourself here.

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Now you can just Watch the video below staring Matt Cutts (Google Engineer) to find out how Google’s ranking and website evaluation process works.

The post How Does Google Search Work & How Do I Contact Google Directly To Pay Them? appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

Yes they are SEO related so if you are not interested in improving your website performance in the search engines, hold on, of course you are interested, otherwise your business is going to be sucked into the outer reaches of the universe where no one can find you!

Link Building Strategies – The Complete List

Without doubt this is the new bible when it comes to building links! An absolute killer resource on different strategies you can use, the effectiveness and possible time frame.

Read more at – Point Blank SEO

4 Steps to Optimize Your eCommerce Landing Pages

As you know eCommerce is booming and taking those site visitors from window shoppers to purchaser is essential for the success of your business. unbounce have carved a reputation for themselves in doing just that so take note of what they have to say on the matter. You may also find this post interesting – Is your mCommerce website mobile friendly?

Read more at – unbounce

Explode your keyword list for linkbuilding magic

I love this article! It is a great way to start any SEO campaign for yourself or a client. It will show you how to expand your keyword list using several tools so that you can identify longtail search terms around your main terms so that you can create content and build links to your site using all of the related terms, still rank for your head terms, AND capture the longtail traffic!

Read more at – John Doherty

Search quality highlights: 50 changes for March

Ahh Google you mythical beast! In the world of SEO, Google is forever adjusting their algorithm that is responsible for where your website shows in the search results. If you want to take a look at 50 changes they made just last month, this article is for you!

Read more at – Inside Search by Google

Excel and Google Docs: Tools for the Ultimate SEO Dashboard

Tools and apps make our life easier, and SEO geeks love tools and apps that are useful. It helps us save time and get the tjob moving forward so we can deliver results to our clients. If you want to check out some Google Docs and Excel tools take a look at the article.

Read more at – SEOmoz.org

Linkpreneurs: the new school of link building

An aspect of SEO that is loved by those in the industry and hated by the those that aren’t is the continual evolution of learning how to build links.

Read more at – Linkpreneurs

The post Drop Everything & Read These 6 SEO Articles appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

If your mCommerce website is not mobile friendly, take a few minutes to read the below articles and I think you will want to make the move to a mobile friendly website.

Online retail optimism driving move to mCommerce: eBay

The results of the 2012 OBI revealed enormous success for Australia’s top online retailers last year, with eBay’s top 2000 local sellers increasing their revenue by 45 percent over the previous year. The eBay ‘Millionaires Club’ also grew by 31 percent, with 157 businesses surpassing the $1 million mark in eBay sales.

Read more at – Dynamic Business

The future of mobile

This article looks closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.

Read more at – Business Insider.

The growth of mobile commerce: infographic

This infographic from IMRG and eDigital Research contains some great stats on mCommerce growth from 2009 to 2012 in a nice infographic.

Read more at – Econsultancy.

PayPal now processing 1,000 mobile transactions per hour

This article is from late 2011 and as the heading suggests, PayPal is processing 1,000 mobile transactions per hour and that was in 2011. Any guesses how many they are processing now?

Read more at – Dynamic Business.

The post Is Your mCommerce Website Mobile Friendly? appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

The tool is called GoMo and here is a short video from Google introducing it.

The post Google Gives You GoMo – A Mobile Website Tool appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

The point I really like about our Adelaide Solar Panel expert, Greenlife Solar Energy, is they have a really cool point of differentiation that I think is awesome and not expected, they stock solar panels that are Australian made!!

If you are in Adelaide, or know someone looking for solar power advice, send them in the direction of Greenlife Solar Energy.

The post Greenlife Solar Energy Joins The Team appeared first on Online Marketing, Internet Marketing, SEO Company, AdWords Gold Coast.

Don’ts In SEO

1. Having No Value Proposition – What is you point(s) of differentiation that sets you apart from your competition? Use those point(s) in your site to create value to the consumer.
2. Segmented Approach – Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. Everyone loves intergration!
3. Workaround Hacks – Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).
4. SEO Trends – SEO is a fast moving industry, avoid being influenced by trends and the latest “tricks” to boost your rankings. Instead, work on the fundamentals that will bring you long term success.
5. Slow iteration – Be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.

Do’s In SEO

1. Be Unique – Do something cool and unique that makes your site stand out from the competition, in a good way of course!
2. Include Relevant Word In Your Copy – Think like your potential consumer/searcher. What query would you use to find your business, products, services or answer their questions? For example; you may be a “flower designer” but most people would search with term “florist” and they may have a question related to store opening hours, product specs or reviews. It helps to know your customer and answer their potential questions for them.
3. Be Smart With Tags & Site Architecture – Be unique with your title tags and meta descriptions. Remeber those points of differentiation? Include them in your tags to help increase click throughs from search results to your website. You don’t have to rank in the #1 position if you are more attractive to your consumer than your competition!
4. Attract Buzz – Buzz creates links, Google +1s, Facebook Likes and mentions on Twitter. These are all signals to Google on how consumers value your information and will help boost your Google rankings.
5. Stay Fresh & Relevant – Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.
6. Webmaster Tools – Your new best friend. Sign up and get notices from Google if they think something is out of kilter with your website. They also provide some great updates to their tools and how you can use them to your advantage.

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