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Pleasing Google to rank better for selected keyword phrases is a continual battle. But how good is Google at implementing their own search engine optimisation best practice? The results are interesting!
Google’s own superhero, Matt Cutts reviews Google SEO efforts!
The video was shot at SMX West search conference earlier this year (2010).
One of the most successful bloggers in the world is a super cool guy by the name of Daren Rowse. You can read his thoughts and ideas on blogging over at ProBlogger.net. Daren is a published author on blogging with another superman of the blogisphere and social media, Chris Garrett. Their book is called – ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. A very good read!
Daren takes a few minutes to talk with WebProNews about blogging, making money and Twitter, check it out!
A few points from the video
Article Source – WebProNews
While most companies have come to agree that social media use is important, the “how” remains unclear in many cases. Ravit Lichtenberg, founder and chief strategist of Ustrategy, was good enough to give her thoughts on the subject.
Lichtenberg tried to dispel what might be one common misconception by stating, “Social media itself is not a tool. It is a strategy.” She then added, “Every business should have a strategy around social media.”
Lichtenberg thinks it’s best to form this strategy in a vision-driven way. The question companies should ask themselves is, “Who do you want to be as a business when people see you online?” Coming up with an answer will help organizations pick their approach.
Deciding on an online identity will also help employees – who can be a business’s biggest advocates – know how to act online. And Lichtenberg thinks it isn’t wise for companies to forbid access to social networks, by the way.
Then here’s one last tip: before trying to use social media to help with lead generation and sales, conduct specific campaigns around factors like awareness, market share, and buzz. These things are better-suited to social media and serve as good starting points.
Article Source – WebProNews
Thanks to the ever-increasing market share of smartphones, people are doing a lot of things while on the move that used to require a separate computer, keyboard, and monitor. PayPal exec explained how he’s seen these trends take shape.
Francesco Rovetta, director of business development for PayPal Mobile, has said that a lot of PayPal users have gone mobile. Indeed, the number of mobile transactions that went through PayPal increased fivefold last year, which Rovetta regards as a “very encouraging sign.”
Mobile eBay transactions have come to involve everything from computers to Lamborghinis, too, which is pretty remarkable.
PayPal’s of course doing its part to encourage mobile uptake. Not too long ago, the organization put out an iPhone app that lets users transfer money by “bumping” their phones, and this app has already been downloaded over 685,000 times.
What’s more, PayPal’s reached out to ordinary developers, making APIs available and trying to help them monetize their efforts.
Mobile definitely looks ready to play an important part in the future of business and sales online.
Article Source – WebProNews
Blogger is a free blog publishing tool from Google. It has been around since the dawn of time (ten years) and is still rocking it!
The Blogger team has tried to give it some advantages/updates, though the amount of control blogs offer users. The recent introduction of the Blogger Template Designer is a good example of this. This really empowers the users to express themselves not only through their words, but through how they present themselves in their blog, as well. Something the old Blogger design choices lacked!
To that end, the new template designer allows users to separate attributes so that they can choose designs, layouts, background images, and colors independently of each other. Yet at the same time, there are user-friendly shortcuts, like the option to shift all colors at once.
As for the future of Blogger, more advances are on the way according to Siobhan Quinn, the product manager for Blogger @ Google. These include upgrades related to presentation and monetization opportunities will also play a key role.
What It Does
A set of reports describing the Google.com search ad click and impression behavior leading up to a conversion. These reports can provide you with data on how your “upper-funnel” keywords assist conversions beyond just the last click.
Why You’d Use It
The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths. Increase the efficiency of your AdWords accounts by discovering and prioritizing assisting keywords, ad groups, and campaigns, in addition to those that convert.
What It Does
Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web.
When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Content Network.
Why You’d Use It
Remarketing allows you to communicate with people who’ve previously visited key pages on your website, giving you a powerful new way to match the right people with the right message.
When you combine your keyword campaigns with remarketing, you might see higher conversions for your campaigns overall. For example, if you have keywords that you don’t use because you haven’t seen conversions in the past, you can use these keywords to drive traffic to your site, then use remarketing on the Google Content Network to capture incremental conversions from a more qualified set of potential customers.
What Is Domaining?
Domaining is on of the oldest practices in the Internet spaceand is not obsolete. Domaining is when marketers buy domain names that can draw traffic to their main site. In addition, it involves consumer use of those domains. When a consumer types a common domain into a browser box, marketers have the ability to drive consumer engagement with their brand by building up content on the other domains.
The practice is somewhat forgotten due to all the hype around social and search marketing, but it is still can be very effective.
Article Source – WebProNews
Customer satisfaction is quite important. Unfortunately, it’s also hard to quantify, but to help with that, Greg Links, a regional manager at ForeSee Results, provided some insight.
Email marketing is one of the oldest forms of marketing and is still very effective. Social media marketing is a relatively new form of marketing and can also be very effective.
What happens when you combine old school Email Marketing and the new kid on the block, Social Media?
You just created a new super hero!
When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing.
Here are three primary ways that people use to implement social into their email marketing efforts. They are:
Approximately 86 percent of email subscribers share their email via email when they are asked to evangelize on the behalf of a company. Other social sharing methods include Facebook, Twitter, and blogging.
Of that 86 percent that share via email, 19 percent of the receivers convert. That said, it seems safe to say that social media and email marketing work pretty well together.
Article Source – WebProNews
SEMPO’s State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPO’s outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.
Interesting Fact
97 percent of the worldwide respondents are advertising on Google
It looks like the search marketing industry – along with Google’s bank account balance – is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPO’s survey, making the results hard to dismiss.
Article Source – The Cool Kids @ WebProNews
