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Google Boost – Local Businesses Will Love It

Google Boost – Local Businesses Will Love It

Google have created and released Google Boost to a few lucky cities in the US( San Francisco, Houston, and Chicago). The new online marketing solution is aimed at helping local businesses connect with potential consumers in their area. Google Boost will allow you to easily create an ad directly from your Google Places account. Boost [...]

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Print & Mobile Marketing Can Live In Harmony

Print & Mobile Marketing Can Live In Harmony

I know, who would have thought! Print and mobile living in harmony… they can’t go together, can they? For years, print has been at the front line of the traditional VS online marketing war – so who is behind the joining of these two great forces you ask? AXA Insurance. They have had a fair [...]

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Google WebP – The Image Format Assassin

Google WebP - The Image Format Assassin

Earlier this year Matt Cutts put the record straight about website speed or relevance as a ranking factor, see Website Now A Ranking Factor. However in Google’s quest to make the web a faster place for all to enjoy, Google has just launch their new Google image format (WebP) a few days ago and that [...]

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Tourism Queensland – Where Australia Shines Campaign

Tourism Queensland - Where Australia Shines Campaign

Tourism Queensland have unveiled their latest marketing campaign that will hopefully put Queensland back in the game as Australia’s premier tourism destination. The campaign is based around the tagline: “Where Australia Shines” What are your thoughts? Please leave them in the comment section! I can hear that voice in your head asking me what my [...]

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Cool Social Media Job Application

Cool Social Media Job Application

Everyone has been in the job hunting boat at some stage, we all know how hard it is to make your CV stand out from the crowd. Take a look at this YouTube CV for a cool way to use social media in the job hunting world. Could It Be Done Better? Don’t get me [...]

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Seniors Should Now Be In Your Crosshairs

Seniors Should Now Be In Your Crosshairs

Internet usage by the 50 years and over demographic has almost doubled during the past year from 22% to 42% according to a study completed by Pew Internet. One aspect of the study that I find amazing is that 47% of the 50 to 64 year old internet users and a further 26% of seniors [...]

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Google Changes – Dominate Page 1 Or Disaster

Google Changes - Dominate Page 1 Or Disaster

Every search engine marketing business has a love hate relationship for Google when they make changes to their search algorithm! Google makes little changes all the time but when they post details on the Official Google Webmaster Central Blog you know it could be a game changer… and this one is! Is the change for [...]

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Improving Your Google Adwords Quality Score

Improving Your Google Adwords Quality Score

Quality Score, it is one of those topics that we are asked about constently and is one of those areas of Google Adwords that non-seasoned professionals struggle to improve. So why do you need to improve you Adwords Quality Score? It’s simple, improving your quality score will save you money in the long term by [...]

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Google Makes Reputation Management A Little Easier

Google Makes Reputation Management A Little Easier

Google has added a new aspect to their Place Pages that all businesses should be utilising. Google has given you the opportunity to respond to reviews of your business left by happy or unhappy customers. This move by Google is a fantastic opportunity for all business to actively engage in their online reputation management. To [...]

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5 Blog Posts To Check Out!

5 Blog Posts To Check Out!

Keeping up to the second with all the latest cool stuff in this crazy search engine medium can almost be a full time job in itself. Most of my friends call it wasting time, I like to call it “research”. So here are 5 blog post that I thought you could do some time wasting [...]

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