Don’t Market Your Business Online In Australia!
Don’t Market Your Business Online In Australia!
Why would you? No one uses the internet down under………. right?
Well you might want to reconsider that statement.
According to a recent study conducted by market information group TNS, 79% of all Australians log on to the internet from home on a daily basis and spend 1/3 of their total leisure time online.
This puts Australians ahead of the UK and US who spend 28% and 30% of their leisure time online.
What are Australians doing online to take up so much of their leisure time?
According to AAPT research they are shopping. Nearly a quarter of all households are currently shopping online on a regular basis, spending up to one hour per day in front of the computer screen to make their purchases.
This trend can be attributed to greater access to fast broadband internet connections, high quality products on shopping sites and secure payment gateways.
One further interesting finding from the research is that the craving from metropolitan and regional households to shop online is equal.
Online marketing in Australia is a direction you should take now before you get left behind.
TNS research source
AAPT research source
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