The Future of Keyword Tools
The Future of Keyword Tools
Keyword suggestion tools are nothing ground breaking, however every search engine optimisation consultant, internet marketing agency, affiliate/info product marketer use them.
There are plenty of them that are free such as the Google keyword suggestion tool or Aaron Walls Coolest Keyword Reasearch Tool, then there are tools that that you need to pay for, some are terrific and some are just outright crap!
Out of the paid keyword research tools one of the most popular is Wordtracker (try the demo) and now Wordtracker Labs have released the Keyword Question Tool.
Unfortunately at the moment this tool has only historical data from the last 140 days and within the United States, but with all good things we hope to see the Wordtracker Labs team to expand to other geographical regions and add optional data periods to see if long term question queries can be determined.
How can you use this tool to benefit your online marketing?
Simple, go to the tool (Keyword Question Tool) and simply enter in a keyword or short tailed keyword phrase and you will get a set of questions that have been used in the search engines surrounding that keyword or short phrase.
- PPC/Affiliate/Info Product Marketer
You can find question search phrases that are related to your products. Now you can present your product in front of more targeted customers, but more importantly searchers that are further down the psychological buying process. These searchers are looking for solutions and if you have the product that fills their needs and desires you will be sending Wordtracker Labs crew fantastic Christmas gifts from the additional profit stream you just tapped into.
- SEO Agencies/SEO D.I.Y Business Owners
Search Engine Optimisation Consultants and business owners can use this tool to find question search terms that they can optimise pages around. Solving searchers questions will help your site, product and or brand communicate to your target market that you a source of information and a market leader within your industry. This method of marketing has significant long term effects on increasing brand awareness, online and off line with word of mouth (WOM) and consumer loyalty. To put a dollar value to this on how important it could be to your business is simply not possible.
“Imagine being able to answer every question your target market in asking the search engines.”
Wordtracker I take my hat to you and shake my head with amazement! I’m to see what pots of gold I can find with the Keyword Question Tool.
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