Social Media & Companies That DON’T Get It!
Social media marketing is not one of the newest techniques on the block, but in recent times it has come into its own with the advances in applications and increasing number of internet users participating in blog and forum discussion groups.
Image a predefined group of people/customers that have a common interest congregating in one location and all you need to do is become apart of their community to promote your products and services. The hardest part to any marketing agency/manager/consultant, finding your target market, creating awareness and generating a response all done for you by finding the right forum or blog.
Sounds to good to be true doesn’t it!
Now consider you boss telling you not to participate in forum socialising because they simply don’t think that it is a good idea. What a joke, so you do it anyway and your boss finds out! Now your job, your career is on the line! Full story here.
When will companies get it?
Social media marketing with blogs, forums, Facebook, Twitter or anything you can get your hands on is a solid way to build a long lasting customer base around your brand. It is time companies large and small wake up and realise that they are not just for teens!
