Google Buzz = Gmail + Social Media
Google Buzz is a new tool for Google, it is integrated with Gmail and other Google products such as Google Reader and Picasa, plus other sharing tools such as Flickr and Twitter. Google Buzz could be the missing link in tying Google together as a social network tool.
I personally really hope that Google gets this right and you can bring all the social media channels into one interface to allow for easy tracking of topics and what is happening in your social realm.
What Does Google Have To Say About Google Buzz?
Google says Buzz has five key elements:
1. Auto Following
2. Rich, Fast Sharing experience…
3. Support for public and private sharing….
4. In-box integration
5. Just the good stuff…
Google Buzz & Your Business
Buzz may benefit businesses as an orgnizational tool. The first thing that comes to mind is the expansion of communication with existing contacts. When you’re frequently seeing what your Gmail contacts are saying, it will not only keep those people fresh in your mind, but it can cultivate further communication.
The feature could possibly lend to better organization of your communication, which could in turn save time. Again, depending on how many of the possibilities (if any) mentioned in this article actually come to fruition, it could become a central place for that communication. The more services Buzz gets integrated with, the better it could become for organization.
Google co-founder Sergey Brin says he wrote an op-ed piece, posted it to Google Buzz, and quickly had 50 comments, and edited based on feedback. He finds it efficient as an editing tool.
The Future Of Google Buzz
Google says it wants Buzz to be as open as possible. That means there is plenty of room to grow and increase integration with different services. The company says it will be wired up to other parts of Google and other parts of the Internet. Facebook Connect integration is “something they’ll think about”, but it’s not happening yet. Google says it will bring Twitter content in, but will not yet let you push it out to Twitter…yett. That could change in time. Think about being able to do all of your social media and email communication from one place. That is something Mozilla is trying to develop with its in-progress Raindrop project. What if Google was able to do it with an established product like Gmail? Google says theyr’e “just getting started” with Buzz.
I think it’s safe to expect Buzz integration with a lot of other Google features. Google has already said that it places Wave as “high on the list of things they can do” as far as integration.
Google could potentially integrate the feature with any product it chooses (and it has a lot to choose from). What if it became available with the click of a button on the Chrome browser (which is gaining popularity)? What if it were integrated with the already social Google Reader? Google Docs? Wave? There could be a Google gadget, for users’ iGoogle home pages. There are a lot of ways tha Google could potentially get people using Buzz. Google says Buzz will be launched as an enterprise product eventually as well.
On a sidenote, it’s pretty interesting that Google and Yahoo both now have products called “Buzz.”
(Source)
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Google Buzz, another social network to manage! Some of your reders might find this to be useful. It is social Plane and is a compilation of IM and social network app aggregators http://socialplane.com/aggregate-your-social-web/
One more social network added to list now it’s BUZZ…so i decided to give it a try and so far I’ve been using buzz for a couple of days but most of my contacts still haven’t got around to add it, so i think it’ll probably take them a while to use buzz as their new social media marketing tool, it has great features with picassa though to share pictures and links but more people will need to join in order to get most out of it
cheers,
Jo
Great post, I totally agree with this.