Comments on: Your Google Ads: How To Improve http://www.sixthsensemarketing.com.au/google-adwords-strategies/google-adwords-campaigns-how-to-improve/ Tue, 31 Jan 2012 22:47:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bradley Davis http://www.sixthsensemarketing.com.au/google-adwords-strategies/google-adwords-campaigns-how-to-improve/#comment-69 Bradley Davis Tue, 28 Jul 2009 00:58:50 +0000 http://www.sixthsensemarketing.com.au/?p=1020#comment-69 Hi Greg & Kash For more information on quad testing you will have to drop back to the blog soon and read the post. We promise it will be worth your time! ;) In regards to adding keywords to the URL you are right, Google did change the guidelines so your display URL and landing URL need to be matching. However, you can still add keywords as an extension to the URL. For example, if your site and landing page URL is bluewidgets.com and the keyword you are bidding on is "discounted blue widgets" you could have your display URL be: BlueWidgets.com/Discounted By adding the / and a keyword or emotional trigger word you can really up your CTR. Give it a try and let me know how you go with it. Thanks for the question and reading our blog. <a href="http://www.sixthsensemarketing.com.au/about/bradley-davis/" rel="nofollow">Bradley</a> Hi Greg & Kash

For more information on quad testing you will have to drop back to the blog soon and read the post. We promise it will be worth your time! ;)

In regards to adding keywords to the URL you are right, Google did change the guidelines so your display URL and landing URL need to be matching. However, you can still add keywords as an extension to the URL. For example, if your site and landing page URL is bluewidgets.com and the keyword you are bidding on is “discounted blue widgets” you could have your display URL be:
BlueWidgets.com/Discounted

By adding the / and a keyword or emotional trigger word you can really up your CTR. Give it a try and let me know how you go with it.

Thanks for the question and reading our blog.
Bradley

]]> By: Kash Tonkan http://www.sixthsensemarketing.com.au/google-adwords-strategies/google-adwords-campaigns-how-to-improve/#comment-71 Kash Tonkan Mon, 27 Jul 2009 12:52:57 +0000 http://www.sixthsensemarketing.com.au/?p=1020#comment-71 Thanks for the advice, like Greg I am interested in the quad testing and also how to get keywords into the display url. I thought Google changed the guidelines so your display url has to match your landing page url? Can you please explain a little more? Cheers Kash Thanks for the advice, like Greg I am interested in the quad testing and also how to get keywords into the display url. I thought Google changed the guidelines so your display url has to match your landing page url? Can you please explain a little more?

Cheers
Kash

]]> By: Greg http://www.sixthsensemarketing.com.au/google-adwords-strategies/google-adwords-campaigns-how-to-improve/#comment-70 Greg Mon, 27 Jul 2009 12:31:44 +0000 http://www.sixthsensemarketing.com.au/?p=1020#comment-70 Interested in the purpose of "quad testing". Would running 4 ads at one time have any value or benefit? Interested in the purpose of “quad testing”. Would running 4 ads at one time have any value or benefit?

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