Gmail & Google Adwords Ad Targeting Improved
Targeting your Google Adwords ads to Gmail users can provide you with some high quality traffic at very low cost per click (CPC), but it is about to get even better. Google has implemented new improvements to the relevancy of ads that will show to Gmail users. With these changes, your ads will be shown to Gmail that are now even more interested in what you are advertising and less of what you’re not.
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