Rise Of The Digital Age
Will 2009 be the rise of the digital age in Australia?
According to the survey conducted by the AIMIA (Australian Interactive Media Industry Association) it will be!
Below is a summary of key findings from their survey.
Key Findings:
- 54% of respondents expect to increase the portion of their total advertising spend that is allocated to digital
- Despite economic conditions, investment in digital marketing will increase, with the expectation that customer revenue and customer engagement will follow.
- Organisations continue to under-invest in digital marketing (ie. The rate of investment, and the rate of growth in investment in digital is not consistent with the expected commercial impact).
- Organisations expect to increase their digital marketing staff and outsourced digital service suppliers
- Change in the use of digital as a marketing medium within corporations and government agencies, showing that a shift away from traditional advertising and media will place digital as a core platform for customer engagement.
Source – AIMIA Digital Survey Index
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