Adwords Bid Simulator
Adwords Bid Simulator provides a similar function to what is already available in the Yahoo/Bing pay per click advertising platform. It gives you the knowledge of if you had chosen a different maximum cost per click (CPC), would you receive more impressions, estimated clicks and of course it estimates the expected cost.
By using this information, you can gain a better understanding of how changing your maximum CPC bids could have impacted your performance, helping you reduce time spent testing/nightmares and optimise your bids. With this information you can use the estimated data from the bid simulator with your current conversion data and determine the optimal sweet spot for your bidding strategies!
Adword Bid Simulator Introduction Video
For example, The bid simulation data can help you figure out the trade-off between click volume and cost, enabling you to answer more confidently questions such as:
- How can I increase traffic to my site without raising my costs too much?
- For which keywords should I alter my spend?
You should note that as you use bid simulator, past performance does not guarantee future results. Additionally, Google can only provide simulations for keywords if there is enough traffic on a given keyword to conduct a meaningful analysis.
Please not that this tool has not been rolled out to everyone yet, but fear not, the Google Adwords Bid Simulator is not far away.
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