5 iPhone App Marketing Tips For Your Brand & Business
- Super Useful – Just like the iPhone, your business iPhone app should make life easier for your target market. Determine information that they desire on a regular basis and give it to them. For example, if you are a holiday destination you might want to provide them weather reports, accommodation and activity specials along with suggested places/things to do while on holiday.
- Interactive – If your target market can interact with your brand and business on their phone you will form a relationship with them and increase brand loyalty. Nike have a great example of this with their iPhone app called NikeWomen Training Club. It lets users customize their workouts, access videos, and invite friends to compete.
- Entertaining – Make your iPhone app amuse people, again you will build brand loyalty by allowing your target market to feel good about your brand by entertaining them. Coca-Cola has a great example with their spin the bottle iPhone app. A review on the Apple’s app store says that he and his roommate use the iPhone app every night to decide who takes out the trash.
- Mix it up – The more birds you can kill with one stone the better! Why not do the same for your target market with your iPhone app. Kraft’s iFood Assistant suggests recipes, lets users upload their own and share them with other users, you can then create a shopping list to make sure you get everything you need for your new found recipes.
- Free is loved by all – The iPhone app industry can make a developer some pretty big pocket change, but for now you are better off considering the development costs as a marketing expense and giving the app away for free. If you try and charge people even a dollar for it they will hesitate to purchase it and you could miss a new potential life long consumer. Give it away for free and you will increase your chances of your iPhone app going viral within your target market.
Related posts:
Good ideas Brad. The beauty of apps is that your ideal guests will tap into your brand from time to time in the “in between” moments. The trade of is that operators need to invest in producing a stream of content to feed the app. Easy peasy for those who blog, but new skills, time need to be committed along with an app.
Working on some ideas for an app for our business and excited about the potential!
Hi Todd, thanks for your comment.
Connecting during those “in between” moments is essential and the App is giving you another channel to connect and build a relationship. In relation to the travel industry, I also feel that having the ability to deliver information during the “in town” moments could also be the difference between your customers having a holiday and a experience that will create a lifelong advocate for your destination and or brand.
Looking forward to checking out your app.
[...] @Sixth_Sense_Mkt 5 iPhone App Marketing Tips For Your Brand & Business – http://bit.ly/4pII82 [...]