Yelp Is In Australia
A Quick Introduction To Yelp
Yelp is a review site that has been operating in the US since 2004 and as of the 30th of November 2011, it is in Australia (smh article).
Consumers use it to find information on local businesses, events and special offers. This allows you as the business owner to reach out to your local community and can put Yelp to work for you by building exposure for your business, monitoring reviews of your business and services, as well as researching your local community by reading other reviews to see what consumers want, like and don’t like.
Why Use Yelp For Local SEO
Yelp should be part of your local SEO strategy from now!
Yelp is one of those websites that has been around the block a few times and Google trusts and pulls the reviews left by the Yelpers (that is what the cool kids like to be called that leave reviews on Yelp) to your Google Places page for your business.
This adds content and often keyword phrases that you want to rank in the search results to your Google Place page, giving Google a better indication of when they should display your listing to searchers.
Time To Get Some Reviews
Firstly, you need to join Yelp and create a personal account, now you will be able to create a business account.
A few ideas to help get you some reviews:
- Tell people in your social media worlds and other online communities that you have a business profile on Yelp and you would love them to leave a review
- Email your database asking for them to leave a review
- Ask your current clients to leave you some kind works
- If someone sends you a testimonial, send them a link to your Yelp business profile and ask them to leave the testimonial as a review
- Add a link from your email signature to your Yelp business listing
- Place a sign up in your business telling people to look for you on Yelp
- Offer discounts and make announcements on Yelp to help encourage Yelpers to use your business and leave reviews
Please keep in mind that Yelp is brand new in Australia and we are not sure if it will gain traction like it has in other countries. That being said it does not hurt being an early adopter of this free service.
You can read more on Yelp in Australia at:
- mUmBRELLA – Community search site Yelp launches in Australia
- Dynamic Business – Yelp Australia to promote local businesses
{ 0 comments }
